Lead Magnet Ideas for Makers and Small Shops

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A lead magnet is a free, instantly useful thing people get for subscribing. The best ones are small and specific.

For makers

• Printable project plan or cut list
• Supply checklist for a beginner project
• Care guide for the products you sell

For local service businesses

• Seasonal maintenance checklist (e.g. "fall home checklist")
• "Questions to ask before hiring a [trade]"
• Discount on first booking

For creators

• Resource list of the tools you use
• Template from your own workflow
• Early access to new videos

Test it

Ask: could someone use it in 10 minutes? Does it lead naturally to what you sell? If yes to both, ship it.